President and Team Owner
Ron Sholes is a Jacksonville personal injury attorney and has been an avid hoops fan since his childhood in Illinois. Ron served in the U.S. Navy during the 1991 Gulf War and later attended the University of Florida, earning his law degree. After seeing unsuccessful attempts by others to bring sustainable professional basketball to Jacksonville, Ron took on the challenge. He assembled a team of driven and talented coaches, players and office staff to make the dream a reality, reaching the Final Four in their 23-0 first season and the national ABA championship in the second season.
Pam Masters has been coaching and running a successful production company for 34 years. She is currently the dance team coach for the Jewels and Gems dance teams and General Manager of the Giants, having been awarded “ABA General Manager of the Year” for the past two seasons.
Known by her students and dancers as “Miss Pam”, her resume features a long list of achievements including: dance director at Pedro Menendez High School, coach of the Lady Jam dance team for the Jacksonville Jam ABA team, and dance director for St. Augustine High School.
Miss Pam oversees all business operations of the Jacksonville Giants. She has been married to Mr. Matt for over 25 years and has 5 children and 11 grandchildren. Her favorite hobby is hugging her grandbabies.
Vice President of Basketball Operations
Joe Miller has been with the Jacksonville Giants since day one and has been an important contributor to the success of the team over the last five years. “Joe is involved with everything we do,” says Giants owner Ron Sholes. “Joe understands the importance of putting a good product out there each and every time, whether it’s game day or just another day at the office.” You can find Joe roaming the sidelines during Giants games, tending to all sorts of details behind the scenes.
In addition to his Giants duties, Joe is involved with a myriad of unique endeavors from writing and photography, to working with his son Richard Miller on his sports radio talk show. His wife, Bonnie, is a staff attorney with the U.S. Federal District Court System.
Director of Ticket Operations
Matt Masters is the Business Manager and Sound Technician for Showtime USA. He mixes music and engineers sessions for local recording artists.
Matt joined the Giants in the office this season as the Director of Ticket Operations. He handles all of the season ticket holders, game day ticket purchases and group ticket sales. On game days, you can find him sitting at the courtside table next to the game PA announcer, Joshua Jackson. Matt plays the team’s introduction songs, coordinates all of the in-game musical entertainment and keeps the crowd entertained with timely sound effects and musical additions. Matt is the master behind the Giants game day experience!
Matt and his wife Pam, have been married for over 25 years and share 5 children and 11 grandchildren.